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Stunt Advertising

Stunt Advertising - Guerilla Marketing Strategy Hits the Streets

If you have live in or have visited a large city, with a designated marketing area (DMA) that possesses significantly diverse demographics, chances are good that you have been exposed to a street team before. Street teams are a form of guerilla marketing where teams of individuals directly engage pedestrians with promotional materials marketing messages.

Stunt advertising is a guerilla marketing techniquethat is being employed by street teams (recently with a greater number of street teams) to do a better job of grabbing the public?s attention. These "stunts" are open to include any activity which might seem out of the ordinary: a group of dancers in the middle of a park, people riding unicycles, a brigade of unusual animals being handled, etc. The objective is to grab the interest of pedestrians who might have ignored the message if it were just being presented to them through fliers, kiosks and more traditional methods.

One area where street teams and stunt advertisingseem to thrive is in and around college campuses. In particular, larger universities which are located near a significant urban population generate the ideal demographics for a street team and other guerilla marketing techniques to be most effective. These large educational centers are usually hubs for restaurants, bars and other social establishments and businesses which promote the kind of foot traffic which makes guerilla marketing techniques more effective.

For many years, beverage companies have used street teams to cater to their target audience at the ideal location: bars and restaurants. In these cases, the street team would consist of several representatives who would walk around the establishment, passing out free samples of products and promotional and marketing items, such as t-shirts, glassware, etc. Recently, more and more companies are incorporating stunt advertising into these street teams? arsenal of guerilla marketing tricks and techniques.

A rather large tobacco company used stunt advertising in conjunction with its street teams rather effectively in order to promote a new, smokeless tobacco product. In addition to the traditional street team methods of handing out free samples and promotional attire, the entire street team navigated the bars, sidewalks and patios on stilts. The effect was two-fold. On one hand, the stilts allowed the street team to be seen from a greater distance (which can be key when trying to promote in crowded bars and clubs). However, the stilts were so out of the ordinary that even the more seasoned bar patrons (who typically ignore street teams took notice).

You might not have seen a street team executing guerilla marketing techniques in person yet unless you have had a chance to visit New York, Chicago, Los Angeles, Philadelphia or San Francisco - often times these more creative and out of the ordinary forms of guerilla marketing promotions are only used in large DMA. However, stunt advertising and other forms of guerilla marketing work well in smaller DMAs, the real issue is the message and the intended audience.

The Road I Wish To Tread On

To start and complete it from were my father stopped.
With this vision simmering in my mind and self-belief i endeavor to create opportunities rather than merely wait for opportunities to come.

Thank You for submitting your responce!

Thank you for filling in your views and work on Cost Benefit Analysis the ones who found it difficult to post entry on blog can email the work to aditi madam's email id. Cheers!

Vision

To be a successful entrepreneur after working for sometime in the industry.

To do freelancing as a creative writer.

VISION

working as a event director in a leading event management company and later establishing my own after gaining experience, knowledge and better insight.

Vision

I see myself as a creative director of an ad agency in next 5 years.

I also want to keep doing free lancing in ad film making which is my passion.

-ALOK PAL

vision

working as an marketing executive for a media channel (travel and tourism).

Cost benefit analysis- critical aspect

The Cost benefit analysis is done to analyze the benefits which will be derived after making an investment.The benefits of a given situation or business-related action are summed and then the costs associated with taking that action are subtracted.
It remains a debatable issue whether this technique is effective in all the situations.
Primarily, CBA takes into consideration the tangible benefits but over looks the intangible benefits the business might get in the long run like feedback.
CBA indicates the repayment or the benefit an investment may fetch to the business and it does not consider the invisible loss or profits which might change the whole analysis.
For example: At the time of a festival, bonus is given to the workers and this expense is registered in analysis but the joy and the satisfaction of the workers after receiving the bonus is not analysed and therefore it is not calculated whether the workers worked more effectively after getting bonus or vice-versa.
If connected with advertising, in my opinion CBA is not effective as there is a lot of risk involved in advertising and organization invests a lot of money in advertising themselves and their products. This also is a debatable issue whether advertising is an expense or an investment as the returns are not cent percent sure, so analysing the Cost benefit would be a little difficult in case of advertising and media.

- ALOK PAL

Overview- COST BENEFIT ANALYSIS

COST BENEFIT is a process by which you weigh expected costs against expected benefits to determine the best (or most profitable) course of action.
A cost benefit analysis is done to determine how well, or how poorly, a planned action will turn out. Although a cost benefit analysis can be used for almost anything, it is most commonly done on financial questions. Since the cost benefit analysis relies on the addition of positive factors(benefits) and the subtraction of negative ones (cost) to determine a net result, it is also known as running the numbers. The difference between the two indicates whether the planned action is advisable. The real trick to doing a cost benefit analysis well is making sure you include all the costs and all the benefits and properly quantify them.
When it comes to goal setting or deciding on the best plan of attack, working up a cost-benefits analysis will help you decide just which route would be best for you. And a cost-benefit analysis doesn't have to be complicated. You simply draw a line down the middle of a piece of paper to create two columns. On the left, list the benefits of achieving a given goal. On the right, list what it will cost you to get there. Once you've done that, you can simply add up the benefits and costs columns and see which has more. A simple cost-benefit analysis can give you an idea of whether a given goal is worth investing or not.
Hence, cost benefit is like a weighing- scale , (cost or benefit) whichever weighs the heavier wins, giving idea of a project, idea, or plan to be feasible to implement.

cost benefit analysis is a concept used to evaluate a proposal/investment/business opportunity before being actually suggested or implemented for purposes that vary in need and quantity(costs) by various firms/corporations.It is a basis to justify an investment and in nature is more financially relevant i.e for eg the hard dollar savings that the document talks about.it is not applicable in all situations. Considering the advertising and media industry or others , paying more money to recruit talented, creative and experienced staff to bring out best work, talks about increasing revenue and not savings by cutting costs,reducing staff etc .Benefits has got more emphasis over here compromising on the cost. CBA is seen more relevant for those situations where cost has got more emphasis than benefits and not the other way round.

vision & mission

to be a good marketer n inovative in ma ideas n wanna will to give ma 100% to my work to get the good result as we all here to give our best only.as jo bhi karo dil se karo...............

vision

to be a good marketer n innovative in ma ideas n will try to give m a100 perent to my work to reach ma goal.............

cba

Cost Benefit Analysis or CBA is a relatively* simple and widely used technique for deciding whether to make a change. As its name suggests, you simply add up the value of the benefits of a course of action, and subtract the costs associated with it.
Costs are either one-off, or may be ongoing. Benefits are most often received over time. We build this effect of time into our analysis by calculating a payback period. This is the time it takes for the benefits of a change to repay its costs it is cost benefit analysis who finds, quantifies, and adds all the positive factors. These are the benefits. Then it identifies, quantifies, and subtracts all the negatives, the costs. The difference between the two indicates whether the planned action is advisable. The real trick to doing a cost benefit analysis well is making sure you include all the costs and all the benefits and properly quantify them.
Should we hire an additional sales person or assign overtime? Is it a good idea to purchase the new stamping machine? Will we be better off putting our free cash flow into securities rather than investing in additional capital equipment? Each of these questions can be answered by doing a proper cost benefit analysist is

vision and mission

to follow my heart and achieve whatever I set out to achieve.

COST BENEFIT ANALYSIS

CBA i.e., Cost Benefit Analysis is a management tool helps in utilizing the maximum potential and opportunities by spending more or, reducing the expenses on the basis of future analysis. It fulfills the purpose of being a successful entrepreneur by peeping into the future and getting the best out of it by spending the minimum with the help of reducing unnecessary costs. It analyses both tangible and intangible benefits that affect the functioning and thereon the final results of an organization.

Any industry or organization needs an all time assessment and evaluation of its resources involved in production and profits, for this an organization needs to be in line with the latest technologies and continuously upgrading and innovating itself to cope up and survive in this competitive business world. CBA helps an organization in fulfilling the above stated objective by introducing the necessities and replacing or removing the unneeded. CBA deals both with the quantitative and qualitative analysis with the help of its three tools: Hard Dollar savings dealing with the quantitative aspects, Soft Dollar savings dealing with the qualitative aspects and lastly Cost Avoidance reducing or eliminating the future cost.

It is difficult to say that every time this technique will work because ultimately business is a risk game and taking risk does not always account for a rational approach towards the things. Moreover it is easy to analyze the monetary things but, analyzing and working on the non monetary aspects are a bit difficult to achieve. I also think this is a very conventional approach as all the time you cannot do the mathematics of being right or wrong as sometimes you have to bear losses for a huge profit lying ahead.

One thing I liked about CBA is that it helps in cutting down the unnecessary costs by replacing the old technologies that are not viable anymore and also cutting down the costs by removing the extra and unneeded. But, looking from the other side sometimes companies need to spend more in order to improve the quality so CBA should not act as a barrier for just reducing the present costs and ignoring the future. Sometimes companies even need to take quick decisions and CBA being a time taking process cannot be applied all the time.

It is good to measure and quantify the opportunities and reduce the risk factors and the cost involvement. But, businesses should not be bound by this kind of analysis all the times as this gives you defined vicinity to work on and narrow downs your approach. CBA should not be a constraint for businesses in making strategies.

CBA

Cost benefit analysis is something like a SWOT analysis; looking into all the positive and negative aspects of the situation that is being considered for the CBA. It is done with the objective of improving the financial operations of the organization, and obviously aiming at maximizing benefits. It aims at reducing expenditures which are turning out to be or can turn out to be a liability.

· A Cost benefit analysis can help us to decide if a project will be economically feasible.

· We can decide and rank which expenditures are to be given priority.

Cost benefit analysis provides an in-depth view of all the costs associated with a particular operation, the trick is to look into the costs which are often overlooked.

CBA is the justification of the costs by stating benefits.

Vision and CBA

Vision: Blurred

Cost Benefit Analysis:
CBA is like preparing a Balance Sheet where one side is Cost Incurred and other side is Benefits Derived. Effort is put in to come to a point where they weigh equal. And as soon as this happens, a decision is taken. And the tools used to come to such a satisfying point are: Preliminary Survey and Feasibility Study.

Critical View: We all do CBA daily in our lives, doesn’t matter how much larger or smaller the scale may be.
Specifically, in a company, CBA is an essential tool to save costs, time and energy as it can be applied in any department at any level. On the negative side, it doesn’t quantify intangible features. So some items on the balance sheet may always remain hidden and unanswerable.

NOTE: If anybody has heard of the term Due Diligence, then understanding CBA will not be difficult. In simple terms, DD is an investigation of an potential investment.

Cost and Benefit Analysis

It refers to assessing the cost and the benefits of a prospect initiative in personal or professional life, in lieu of getting maximum returns from money spent, if offer passes the preliminary survey and feasibility study, a detailed CBA report is prepared, which consists of purpose of initiative, survey details, rcommendations, investment involved, benefits and pay back time.
The benefits which can be quantified are hard dollar savings, qualitative are called soft dollar savings and future benefits are called cost avoidance benefits. The soft dollar savings are difficult to justified.
ex: The cost purchasing new machine will reduce time, increase productivity and increase morale, but all this can't be quantified.
The cost avoidance here will be the doing away with getting new cabinets to record same data, more files to maintain record, more persons to man and process the same.
It is applicable on individual investment but again perception of benefit and cost is subjective.
In nutshell, just as there are two sides of the same coin, same is the cas here, which the investment planners ned to be mind full about.

view point on Cost benefit analysis

Flip Side to the COST BENEFIT ANALYSIS
Businesses take off and run for profit maximization,this calls for in-depth study of cost monetary & non-monetary versus benefits ,monetary & non-monetary,called CBA.

The CBA is nothing more than total costs versus total benefits.the offer is justified on grounds of total benefits exceeding the total costs,but glitchhere is that all benefits & costs cn't be quantified ,leaving the argunment unsold at times.

The CBA reports states the survey details,authorization, the investment involved,the paybak time,the purpose of offer madee and the needed justification.
Here,as stated earlier the hard dollar savings are monetary justiciable, barring the soft dollar benefits at times the future cost avoidance benefit can be challenging too.

To exemplify, Cost of using machines at counters for billing & serving ,is rationalized on ground of saving FUTURE COST of hiring more staff,to solve problems of wrong orders, long waiting for placing orders.
•The present cost is reduced & can be justified at doing away with extra staff.
•But, the value of customer satisfaction ,increase in productivity, increase in goodwill remain subjective.

But the justification can be made via keeping track of the poor feedback of customers & the number of customers who left without placing orders,by accounting for average business that could otherwise would have been gained from those dissatisfied customers.It help in assigning some monetary weightage.
Another limitations are:
The Public Investmnet Analysis is difficult,
Example:The setting up of factory,will lead to employment generation,better standard of living,but environmental loss,loss to displaced families,road hurdles during construction remain subjective.

It is suited only for ranking courses of action designed to attain the same ends,like the CBA results of setting up of damn & factory cn't be compared.
Furthermore,the perception of benefits &savings is subjective.
To summarise,its worth using but shouln't be only tool used for finalising an investment.